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(2015) also suggest that brand image has an impact on shopper purchase intention. They suggest the more powerful a
Returning to Desk six, the outcome display the moderation of Digital word of mouth on the relationship between social
usefulness, satisfaction and intention to make use of online platforms on behavioral intention in online Film looking at through the
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of brand have faith in on purchase intention, meaning rejecting the hypothesis. At the same time, the final results also did not guidance
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